Helion Research
Services
Retail Auditing
We use Retail Auditing as a proven methodology to track the performance of your sales channel & trade-marketing investments.
You spend millions on trade-marketing, visual merchandising, POS and planogramming. You negotiate and pay for optimal shelf share and secondary placement. You develop specific pricing strategies and promotional campaigns.
But despite these expenditures most manufacturers have little information on (a) retailer and store compliance, (b) in-store brand effectiveness and (c) overall ROI of your expenditures.
It is important for you to understand the ROI of its various investments, in order to make informed decisions on how to make most efficiently use of your budgets, improve the execution of the various deliverables and help in its negotiations with partner retailers and agencies.
Our retail audit programs have delivered leading companies crucial insights on the successful implementation of their trade-marketing, pricing and campaign strategies.
Trade-marketing focused:
- Compliance merchandising programs
- Planogram compliance
- Validation of store lay-out
- Implementation of VM
- POS presence
- Validate secondary placement
- Branding & signage guidelines
- Activation of campaigns
Price Focused:
- Verify own price consistency
- Track price compliance retailer
- Track competitor prices
- Ticket / Shelf / Register price
- Promotion strategies
- Discount strategies
- Coupon strategies
- Brand / Market / Retailer Trending
- Price - Promotion compliance
Trade-marketing focused:
- Out-Of-Stock
- Range / SKU availability
- SKU counts
- Competitor comparison
- Category management
- Verify product distribution
Solutions used
Trade-Marketing Performance
It is of strategic importance for manufacturers to understand the ROI of its various Trade-Marketing investments. We use the methodology of Mystery Shopping and Retail Auditing to deliver you valuable insights on key in-store sales conversion metrics.
Infrastructure & POS Compliance
Being in the right place, at the right time, at the right price. We execute compliance audits in various industries for various reasons. From infrastructure to VM, from planogramming to SKU counting.
