Yes, in-store communication & impactful branded spaces play an important role in in-store consumer’s decision (see our Trade-Marketing Research). But there is more.

The level of conversion rate in multi-branded sales channels is heavily influenced by the product recommendation done by the sales person.

As a manufacturer you spend millions on retailer support & retailer staff training. But do you know the ROI?

The intent is to understand the key in-store sales conversion metrics: product knowledge, product recommendation, and brand advocacy. And this in a competitive comparison.

Our actionable insights give you a tool to monitor & optimize your investments – if needed per product category, per retailer or per country – and as well how your competition is doing.

Would you like to get more details on our Research Model, and how this can help you? Contact us.