Helion Research
Industries
Technology
Helion is one of the leading research agencies in this highly competitive sector. Based on our extensive experience we are best placed to deliver high-impact insights and create competitive advantages for our clients.
We help you detecting the opportunities and threats in your multi-channel strategies.
We give you the necessary insights on the performance of your sales channel strategies and your trade-marketing investments. Online as well as offline, within a global context.
- Do you know how well your brands perform in the multi-branded retail space?
- What about your RRP price strategies?
- How well do your product training programs work?
- What is the performance of your in-store promoters?
- How is the retailers’ staff brand advocacy?
- How are your products recommended?
- How successful are your product introductions?
- What about your POS investments & product positioning?
- And what is your performance compared to your competitors?
In this constantly expanding business reliable and fast insights are needed to stay cost-efficient and beat the competition.
We work for retailers as well as for manufacturers. We work for telecom, consumer electronics, IT, service providers, office equipment and photo/imaging manufacturers.
Want to learn more on what we do within your sector? Contact us!
Solutions used
Helion offers tailor-made solutions for various business needs. Read more about some of our solutions for the Technology Industry.
Brand Recommendation
A significant part of the purchase decision for products is made in-store. Customers rely on the product expertise of sales staff. Conversion rate in multi-branded sales channels is therefore heavily influenced by the product recommendation done by the sales person. Our research gives you insights in these in-store sales dynamics.
Trade-Marketing Performance
It is of strategic importance for manufacturers to understand the ROI of its various Trade-Marketing investments. We use the methodology of Mystery Shopping and Retail Auditing to deliver you valuable insights on key in-store sales conversion metrics.
