PRIVACY NOTICE

This Privacy Notice governs the processing of your personal data by Helion Market Research CVBA (hereinafter: “Helion”, “we”, “us”, “our”) whenever you:

a)        Visit our website  https://www.helionresearch.com (hereinafter referred to as “Website”);

b)        communicate with us via e-mail, telephone, fax and social media (hereinafter: “Social Media Channels”; e.g. Facebook, LinkedIn, Twitter, YouTube, Pinterest, Google+ and Instagram); or

c)         interact with us at fairs and events.

This Privacy Notice does not apply to the processing of personal data of people who choose to register as  mystery shopper and create a mystery shopper account. The processing of personal data of mystery shoppers via their mystery shopper account is governed by a separate privacy notice, which is available at the mystery shopper section of this Website or by clicking this  link.

Please note that we use cookies through this Website. Cookies are small text files that are stored on a device’s storage medium and contain certain information and sometimes personal data. For more information on the way we use cookies, we refer to our cookie policy.   

1.         General

1.1      Your personal data are collected and processed by Helion Market Research CVBA, with registered offices at 2018 Antwerp, Quellinstraat 6, registered with RPR/RPM Antwerp, Antwerp division, under the number 0817.352.088. Helion processes your personal data in its capacity as controller.

1.2      Your questions regarding the processing of your personal data as outlined in the Privacy Notice can be addressed via e-mail to  privacy@helionresearch.com.

1.3      The terms and concepts in this Privacy Notice have the same meaning as defined by the General Regulation on Data Protection (Regulation (EU) 2016 of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing directive 95/46/EC).

1.4      We reserve the right to modify and adapt this Privacy Notice. Those modifications will be communicated to you by email or through the Website.

2.         What sort of personal data do we process?

2.1      Every time that you visit or use our Website, we collect:

a)        Technical information relating to the devices that you use, such as the IP-address, browser type, geographical location and operating system;

b)        Information that relates to your browser behaviour, such as how long you visit, which links you click on, which pages you visit or how many times you visit a certain page.

2.2      When you fill out a contact form on our Website, or contact us via e-mail, telephone, fax or social media channels, we collect:

a)        The identity information you provide us with, such as your name, e-mail address, postal address, phone number and (mobile) phone number;

b)        The content of your communication or enquiry and the technical details of the communication itself (such as with whom you correspond at our end, date and time, etc.);

c)         Your preferences with regard to receiving our e-mail communications, such as newsletters, promotions, advertisements, etc.;

d)        Publicly available information as shown on your profile on Social Media Channels;

e)        Any other personal data you choose to provide to us;

2.3      Whenever you leave us your business card or interact with us at fairs and events at which we are present, we may collect:

a)        the basic identity information you provide us with, such as name, e-mail address, postal address, telephone number, the company you work for, your function (i.e. when such information is provided by you or shown on your business card);

b)        your image.

2.4      All of the personal data mentioned above, we receive directly from you. It is possible that we receive additional information about your preferences and surfing behaviour from partners such as Google, Facebook and LinkedIn. If you require more information about the personal data these parties process about you and make available to others, we refer you to their respective privacy notices.

3.         Why do we process your personal data?

3.1      We process your personal data to send you communications, promotions, offerings, newsletters and other advertisements via email or other communication channels.

3.2      We process your personal data to comply with legal obligations or to comply with any reasonable request from competent law enforcement agents or representatives, judicial authorities, governmental agencies or bodies, including competent data protection authorities.

Your personal data may be transferred upon our own initiative to the police or the judicial authorities as evidence or if there are justified suspicions of an unlawful act or crime committed by you through your registration with or use of the Website, our Social Media Channels or other communication with us.

3.3      We process your personal data to provide you specific information concerning our services and products that you request via the Website, by email, telephone, fax or Social Media Channels as well as for overall (customer) relationship management.

3.4      We process your personal data to perform statistical analyses or in the context of surveys so that we may improve our Website, advertisements, products and services or to develop new products and services.

We process your personal data to conduct market research and business development.

3.5      We process your personal data for marketing purposes, such as to develop and design targeted communications, newsletters, promotions, offerings and commercial messages of Helion and selected partners.

3.6      We may process your personal data for informing any third party in the context of a possible merger with, acquisition from/by or demerger by that third party, even if that third party is located outside the EU.

3.7      We may also process your personal data for the preservation of the legitimate interests of Helion, its partners or a third party if and when your registration with or use of the Website, our Social Media Channels or any other communication channel we offer can be considered (a) a violation of any applicable terms and conditions or the intellectual property rights or any other right of a third party, (b) a threat to the security or integrity of the Website, our Social Media Channels or any other communication channel we offer, (c) a danger to the Website, our Social Media Channels or any other communication channel we offer or any of Helion’s or its subcontractors’ underlying systems due to viruses, Trojan horses, spyware, malware or any other form of malicious code, or (d) in any way hateful, obscene, discriminating, racist, slanderous, spiteful, hurtful or in some other way inappropriate or illegal.

4.         What makes the processing of your personal data legitimate?

4.1      The data protection laws require us to precisely indicate to you which legal option we rely on to make the processing of your personal data legitimate. We need to clarify this for each of the purposes listed in Article 3 above.

a)        For purpose 3.1 we rely on your consent. Unless you are an existing customer who has already purchased similar goods or services from us and who we wish to target with our own marketing material, we will only send you e-mails with your prior consent, which you may withdraw at any time. You can use the option to unsubscribe in the e-mails we send you.

b)        For purpose 3.2 we need to process your personal data to comply with our legal obligations.

c)         For the purposes 3.3 to 3.7 we process your personal data because it is necessary for purposes of our legitimate interests, which in this case concern:

·               being able to appropriately respond to your requests for information and other requests;

·               continuous improvements to Helion’s Website, Social Media Channels, products and services to ensure that you have the best experience possible;

·               safeguarding our commercial and business interests and needs in light of changing market conditions;

·               marketing and promotion of our products, services, brands an overall successful commercialization of our products and services;

·               being able to conclude corporate transactions;

·               keeping our Website, Social Media Channels, products and services safe from misuse and illegal activity.

5.         Retention Period (how long we store your personal data)

5.1      Your personal data are only processed for as long as needed to achieve the purposes listed in article 3 above. We will de-identify your personal data when they are no longer necessary for these purposes, unless there is:

a)        an overriding interest of Helion or any other third party in keeping your personal data identifiable;

b)        a legal or regulatory obligation or a judicial or administrative order that prevents us from de-identifying them.

6.         Recipients of the personal data

6.1      Your personal data may be sent to the following categories of recipients:

a)        yourself;

b)        our partners, clients and service providers as well as our affiliates;

c)         our shareholders and potential acquirers;

d)        governmental, judicial and other competent bodies.

6.2      We process your personal data within the European Economic Area (EEA). However, in order to process your personal data for the purposes outlined in Article 4 above, we may also transfer your personal data to other Helion entities or to third parties who process your personal data on our behalf outside the EEA. Each entity outside the EEA that processes your personal data will be bound to observe adequate safeguards with regard to the processing of your personal data. Such safeguards will be the consequence of:

a)        The recipient country having legislation in place which may be considered equivalent to the protection offered within the EEA; or

b)        A contractual arrangement between us and that entity, such as an agreement based on the European Commission’s Standard Contractual Clauses.

6.3      We may transfer anonymized and/or aggregated data to organisations outside the EEA. Should such transfer take place, we will do our best to put safeguards in place to ensure the safety and integrity of your data and all rights with respect to your personal data you might enjoy under applicable mandatory law.

6.4      We do not send your personal data in an identifiable manner to any other party than the ones mentioned in articles 6.1 to 6.3. However, we may send anonymised data to other organisations that may use those data for improving products and services as well as form marketing purposes.

7.         Quality assurances

7.1      You understand that an essential aspect of our marketing efforts pertains to making our marketing materials more relevant to you. We do this by customising your unique profile based on relevant characteristics and then uses this profile to provide you with communications, promotions, offerings, newsletters and other advertisements about products and services that may interest you.

7.2      We will take the appropriate technical and organisational measures to keep your personal data safe from unauthorized access or theft as well as accidental loss, tampering or destruction. Access by our personnel or its third-party processors will only be on a need-to-know basis and subject to strict confidentiality obligations. You understand, however, that safety and security are best efforts obligations only which can never be guaranteed.

7.3      If you are registered to receive communications, promotions, offerings, newsletters and other advertisements via e-mail or other electronic communication channels, you can change your preferences for receiving such communications, promotions, offerings, newsletters and other advertisements by clicking on the opt-out link provided in such communications.

8.         Your rights

8.1      You have the right to request access to all personal data processed by us insofar it pertains to you. We reserve the right to refuse multiple requests for access that are clearly submitted for causing nuisance or harm to us or others.

8.2      You have the right to ask that any personal data pertaining to you which are inaccurate, are corrected free of charge. If a request for correction is submitted, such request must be accompanied of proof of the flawed nature of the data for which correction is asked.

8.3      You have the right to request that personal data pertaining to you will be deleted if they are no longer required in light of the purposes outlined above. However, you need to keep in mind that a request for deletion will be evaluated by us against:

a)        our own or a third party’s overriding interests;

b)        legal or regulatory obligations or administrative or judicial orders which may contradict such deletion.

8.4      Instead of deletion you can also ask that we limit the processing of your personal data if and when (a) you contest the accuracy of that data, (b) the processing is illegitimate or (c) the data are no longer needed for the purposes which are outlined above, but you need them to defend yourself in judicial proceedings.

8.5      You have the right to object to the processing of personal data for the purposes 3.3 to 3.7 in article 3, but you are required to explain your particular circumstances on which your request for objection is based.

8.6      When article 4.1, a) applies, you have the right to receive from us in a structured, commonly used and machine-readable format all personal data you have provided to us.

8.7      Each request addressed to us can be send via e-mail to  privacy@helionresearch.com.

An e-mail requesting to exercise a right will not be construed as consent with the processing of your personal data beyond what is required for handling your request. Such request should clearly state and specify which right you wish to exercise and the reasons for it, if such is required. It should also be dated and signed, and accompanied by a digitally scanned copy of your valid identity card proving your identity.

We will promptly inform you of having received this request. If the request proves valid, we will notify you as soon as reasonably possible and at the latest thirty (30) days after having received the request.

If you have any complaint regarding the processing of your personal data by Helion, you may always contact us via the e-mail address mentioned in the first paragraph of this clause. If you remain unsatisfied with our response, you may file a complaint with the competent data protection authority, i.e. the Belgian data protection authority.


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