Customer Experience Research

visual services

Customer Experience Research

Through Customer Experience Research we help you gaining better insights in your customers: their real motivators, their important expectations and the value they are seeking.

We help you to identify:

  1. The main values which drive your customer’s loyalty
  2. The drivers of their buying behaviour
    • most important functional and emotional drivers
    • In-store & environmental stimuli
  3. Quick wins
    • ‘Critical Incidents’ for immediate action & improvement
    • Prioritise Retail Operational & HR actions
  4. Track impact of the delivered CE strategy on loyalty
    • To which level is de delivered CE meeting the customer’s expectations

Different data collection methods (web-based, exit interviews, focus groups...) are used to deliver reliable & actionable results.

These Customer Insights will help you at a second stage to define, optimize and/or re-design your customer experience strategy (see: Customer Experience Design).

Industry Expertise

The industry expertise in our teams has been built on several years of practical experience in working for these industries.

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Better Analytics and Insights

We have the ambition to provide you with vital observations, and by doing so we strive to be the best. Helion has developed state-of-the-art research models based on data derived from Mystery Shopping surveys.

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Get better results today

Would you like to find out how we can help you?

Contact us